Almonds are the new cow. So are cashews. Coconuts. Beans and peas. And pretty much any plant-based ingredients that can be turned into frothy, creamy, and delicious plant-based milk. No cow required.<\/p>\n
Consumers are flocking to nondairy milk like cows flock to hay. It\u2019s looking an awful lot like the tide is turning to greener pastures (perhaps because they\u2019re growing nitrogen-fixing peas).<\/p>\n
Facing declining sales and waning consumer interest, the dairy industry recently launched \u201cFebrudairy\u201d \u2014 a month-long campaign aimed at revitalizing dairy\u2019s increasingly sour image.<\/p>\n
This initiative is a response to the growing trend toward plant-based milks and campaigns encouraging plant-based eating, including the popular UK-based Veganuary campaign, which encourages people to try going vegan for January and the rest of the year. In 2018, more than 150,000 people signed up, compared to only several hundred people when it launched in 2014.<\/p>\n
This massive rise in plant-powered eating<\/a> is happening around the world. For example, from 2014 to 2017, there\u2019s been a 600% increase in the number of people identifying as vegans in the U.S.<\/p>\n At a recent dairy industry conference, industry consultant Dr. Jude Capper sounded<\/a> the alarm, announcing that, \u201cIf consumers don\u2019t buy our products \u2014 milk, cream, butter, cheese etc \u2014 we will not have a dairy industry in five to 10 years.<\/strong>\u201d<\/p>\n To boost dairy\u2019s image and sales, she championed the initiative known as \u201cFebrudairy.\u201d Throughout February, farmers and industry leaders are encouraged to share positive messages on social media using the #Februdairy hashtag.<\/p>\n Let’s make #Februdairy<\/a> happen this year. 28 days, 28 positive #dairy<\/a> posts. From cute calves and #cheese<\/a> on crumpets, to belligerent bulls and juicy #beef<\/a> #burgers<\/a> – who’s in? #SmxConf18<\/a> pic.twitter.com\/lewu2pLUhS<\/a><\/p>\n \u2014 Dr Jude Capper (@Bovidiva) January 15, 2018<\/a><\/p>\n<\/blockquote>\nWhat Is The Februdairy Campaign?<\/h2>\n
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